« Back to Intelligence Feed STRATEGIC SHIFT: From life office to bank app, here’s why insurers want your main account

STRATEGIC SHIFT: From life office to bank app, here’s why insurers want your main account

ABI Analysis · South Africa finance Sentiment: 0.60 (positive) · 17/03/2026
Insurers are no longer content to wait for your annual premium review. With Old Mutual and Discovery pushing deeper into banking, the real fight is for your daily financial life, because the institution that owns your transaction stream increasingly owns the relationship too.

Sources: Daily Maverick

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