Why is Ghana’s retail boom reshaping the country’s print industry?

Ghana’s visual communications and printing industry is entering a new phase of growth, driven by expanding retail activity, urban development, and rising demand for high-impact branding and advertising solutions.   Ghana’s retail market  was  estimated at approximately US$32 billion in 2023 and projected to reach US$54 billion by 2031, reflecting strong commercial expansion and consumer spending. Outdoor advertising — a […]